Working alongside copywriter Sarah Webb, I wrote, researched and edited a commercial luxury shopping guide for Conde Nast Traveller Middle East. We produced and planned the editorial-style brochure, working to strict brand guidelines, copy style and word count to ensure 16 beautifully written flowing pages.
The result is a magazine standard publication that reached the title’s readership with engaging content.
Where to shop, dine and stay in the British capital
OFF THE BEATEN TRACK
Away from the glitz and glamour of bustling department stores and famous high streets, discover London’s quietly charming shopping opportunities. True fashionistas flock to Dover Street Market (doverstreetmarket.com), an inventive indoor shopping space showcasing established, cutting-edge designers alongside new talent, such as recently discovered Central St Martins graduate Molly Goddard, whose elaborate tulle dresses have taken the industry by storm. Created by Comme des Garçons’ Rei Kawakubo, ‘DSM’ recently relocated to a five-storey listed building in Haymarket. On the original Dover St, you can still find Wolf & Badger (wolfandbadger.com/uk), showcasing the best of London’s emerging design talent alongside established Stockholm label Acne Studios (acnestudios.com) and Victoria Beckham.
Tucked away behind Liberty’s, Carnaby Street (carnaby.co.uk) is famous for being the centre of culture in the ‘swinging sixties’. Today it’s a busy high street, but wander around the buzzy media district nearby and you’ll discover vintage boutiques such as Peekaboo (peekaboovintage.com), where you can pick up a suede fringed jacket or flowing dress dating back to the location’s heyday. There are modern designers too - over on nearby Lexington St you can still discover this season’s sell-out half-moon bag at APC’s flagship store.
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