Isobel Diamond - featured work

Thought leadership writer and freelance journalist, Isobel has ghostwritten content about design, tech, start-ups, and the creative sector, published in Startup magazine, Campaign, Raconteur (The Times), Adweek, The Drum, Shots and more. Isobel works across executive profiling, from crafting original thought leadership articles and quotes to awards entries and speaker pitches for events including: Web Summit, SXSW and Cannes Lions. She also develops trend reports and white papers to drive brand and media awareness.

Trend Reports: research, writing and editing

SXSW London Trend Report - co-wrote the content and developed the themes (2025)

D&AD Trend report - lead writer and editor across the report; researched trends and insights from across the conference content (2025)

Thought leadership ghost-writing examples

Entrepreneurial delusion — Balancing Vision with Market Reality — Startups Magazine (2025)
A critique of founder mythology and an argument for market-grounded strategy – written for Ed Davis, managing partner and co-founder of BBN and Digitising Reality
#Startups #Strategy #Entrepreneurship

How AI can help to build a new beauty tech world - Little Black Book (2025)

Beauty Brands Are Advancing with AI, but with Great Power Comes Great Responsibility - written for Adrienn Major, founder of POD LDN
#BeautyTech #AI #BeautyBrands

Six Design Lessons from this year’s Cannes Lions - Design Week (2025)
Covering themes including technology, brand purpose, design’s role in marketing, evolving design processes, and identity systems.
#Design #AI #IdentitySystems

Despite Trump gender mandates, brands should still stand LGBTIQ+ people — The Drum (2025)
Argument for continued brand support of LGBTIQ+ communities amid political pressure - written for Jess Peters, Senior strategist, Impero
#Purpose #BrandValues #LGBTIQ

Why many in adland might quit and go freelance — Campaign (2024)
Analysis of the freelance talent flight and what it means for creative agencies - written for Adrienn Major, founder of POD LDN
#Talent #Industry

Why nostalgia is winning hearts and minds — Shots Magazine (2024)
How nostalgia is used in advertising to drive emotional resonance and recall - written for Emily Harlock, CSO, Special
#BrandStrategy #EmotionalMarketing

The Campaign for Creativity — Raconteur / The Times Special Report (2020)
Thought piece exploring evolution of industry trends and creativity at Cannes Lions- written for Philip Thomas, Chairman, Cannes Lions
#Creativity #Trends #CannesLions

Byline writing examples

Metaverse for Good - Sublime Magazine (2024)
How virtual reality and harnessing the power of new technologies can positively impact the planet.
#Technology #Web3 #AI

Open house: how two architects let their imagination run wild - The Guardian (2018)

By moving walls, floors and stairs, the owners of this energy-efficient London home turned a Victorian terrace upside down
#Design #Sustainability #Architecture