Isobel Diamond: research

Comms strategy and messaging for SXSW London, Cannes Lions, British Arrows,

Consumer behaviour research

Why hotel merch is UK and US travellers' new obsession

Why Gen Z heart racy period dramas

Why are microcations surging in the USA?

How do UK voters feel about climate policy?

Commissioned Trend Reports

Matter: Sustainable Luxury is the Future
D&AD Trend report 2025 - lead writer, researcher and editor across the report; researched trends and insights from across the festival and awards content

D&AD Trend report 2024 - lead writer, researcher and editor across the report; researched trends and insights from across the festival and awards content

Ghost-writing opinion for creative clients

Despite Trump gender mandates, brands should still stand LGBTIQ+ people — The Drum (2025)
Argument for continued brand support of LGBTIQ+ communities amid political pressure - written for Jess Peters, Senior strategist, Impero
#Purpose #BrandValues #LGBTIQ

Why many in adland might quit and go freelance— Campaign (2024)
Analysis of the freelance talent flight and what it means for creative agencies - written for Adrienn Major, founder of POD LDN
#Talent #Industry

Why nostalgia is winning hearts and minds — Shots Magazine (2024)
How nostalgia is used in advertising to drive emotional resonance and recall - written for Emily Harlock, CSO, Special
#BrandStrategy #EmotionalMarketing

Bylined journalism

Open house: how two architects let their imagination run wild - The Guardian (2018)

By moving walls, floors and stairs, the owners of this energy-efficient London home turned a Victorian terrace upside down
#Design #Sustainability #Architecture