Vaughan is a world-leading designer and producer of decorative lighting and furnishings. I created a tone of voice and wrote detailed descriptions for every product in the Vaughan collection, as well as writing the all the copy and straplines for their new e-commerce website.
STRAPLINE AND HOME PAGE SAMPLE
Exceptional craftsmanship, timeless design
Vaughan was founded 35 years ago by artist-designer couple Michael and Lucy Vaughan to meet the demand for fine decorative lighting from the international design community. Together, they drive the company’s vision and artist-led philosophy, providing direction and guidance to their in-house design studio, where every new product is designed exclusively for Vaughan.
To view the project in full, go to the Vaughan website
PRODUCT DESCRIPTION SAMPLE