“We watched all of our products come to life with Isobel’s delightful descriptions – we gave her a monumental task and she aced it!”
Victoria de Lotbiniere, New York Director, Vaughan.
Vaughan is a world-leading designer and producer of decorative lighting and furnishings. I worked with the company for six months to create a tone of voice and write detailed descriptions for every product in the Vaughan collection, as well as writing all of the copy and straplines for their new e-commerce website.
STRAPLINE AND HOME PAGE SAMPLE
Exceptional craftsmanship, timeless design
Vaughan was founded 35 years ago by artist-designer couple Michael and Lucy Vaughan to meet the demand for fine decorative lighting from the international design community. Together, they drive the company’s vision and artist-led philosophy, providing direction and guidance to their in-house design studio, where every new product is designed exclusively for Vaughan.
To view the project in full, go to the Vaughan website.
PRODUCT DESCRIPTION SAMPLE