A project, extremely close to my heart, I worked with Artisan Project founder, Nina Mohammad-Galbert, to develop a brand voice and content strategy for the company website.

The result is an informative and beautiful website, which provides context to Artisan Project makers, designs and products.

About Artisan Project

Artisan Project designs contemporary textiles, merged with traditional Moroccan craftsmanship. works hand-in-hand with fourth generation weavers in ancient Fez medina. And two hours from the city, in the Middle Atlas Mountains, the Ain Leuh women’s weaving cooperative makes bespoke blankets and selected hand-knotted rugs, on vertical looms. The ethos is to honour Moroccan artisanship, improve the lives of craftspeople and their families and ensure hand-weaving skills continue to thrive.

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Conde Nast Traveller Middle East advertorial guide to London: research, copywriting and editing